Studio Campaign Packs

Overview

Campaign packs turn one selected product or reference image into a set of campaign-ready visual directions. Studio uses the selected image as the visual source, then creates a group of assets for different channels and crops.

The default pack uses OpenAI GPT Image 2 at 2K quality. It is designed for editorial review first: generate a strong set, choose the best assets, then rerun winners at higher quality before publishing.

What The Pack Includes

The default full-funnel pack creates:

• Website hero, 21:9
• Product detail lifestyle image, 4:3
• Social square, 1:1
• Story or reel image, 9:16
• Email banner, 16:9
• Paid ad creative, 1:1
• Editorial detail image, 3:4

You can turn individual shots on or off before generating.

Curating The Pack

Before generation, Studio lets you choose:

• Editorial direction: premium minimal, warm lifestyle, bold retail, documentary, or luxury editorial.
• Shoot location: clean studio, home interior, urban setting, workplace, natural light, or a custom setting.
• Shot selection: choose exactly which campaign assets you want in this pack.

Those choices are written into the image prompts. They are not just labels.

Product And Brand Guardrails

Studio keeps each campaign prompt grounded in the selected image and shop metadata where available. If the image came from Shopify or WooCommerce, Studio can include the product title, SKU, variant ID, and source image as context.

Each generated prompt tells the model to preserve product shape, proportions, materials, colours, labels, and visible packaging details. It also tells the model not to invent claims, discounts, certifications, badges, logos, or random sale copy.

Cost

Campaign packs show an estimated OpenAI output cost before generation. The default 7-image pack at 2K is estimated at about $0.29-$0.37 in output cost, plus text and reference-image input tokens.

High-quality reruns use 4K and cost more. A full 7-image high-quality rerun is roughly $1.16-$1.48 in output cost, plus input tokens.

OpenAI pricing can change, so billing-critical checks should use the current OpenAI pricing page.

High-Quality Reruns

After a campaign asset is generated, choose the best images and rerun them at high quality. Studio keeps the campaign prompt and original product reference, then asks GPT Image 2 for a 4K version of that selected asset.

Use this for final candidates, not for every draft.

Review Before Publishing

Before publishing any generated image, check product accuracy, visible text, legal claims, brand fit, accessibility, crop safety, and whether the image honestly represents the product.

Generated images are creative directions. They still need human judgement.