Mailchimp

Overview

Connect Mailchimp and you can run your email marketing by talking to Omni, instead of switching to another tab. Omni sees your audiences, segments, automations, campaigns and subscribers, and it checks consent live before anything goes out.

The real value is that Omni already knows your sales and customers, so it can join the two up — for example, finding the customers who are slipping away and adding them to a Mailchimp segment for a win-back. Mailchimp on its own can't do that, because it doesn't see your orders.

What Omni can do

Just ask in plain English. Omni handles the rest.

See what's happening

• "How's my email list doing?" — subscriber count, unsubscribes, open and click rates
• "Show me my segments" / "...my automations" / "...my recent campaigns"
• "How did my last few campaigns perform?" — opens, clicks, unsubscribes
• "Look up [email protected]" — a subscriber's status and details

Get things done (owner or admin only)

• "Create a segment of customers who bought in the last 90 days"
• "Pause / resume that automation"
• "Add this person to Mailchimp" — adds or updates a subscriber, without opting them in
• "Tag my best and at-risk customers in Mailchimp" — syncs your RFM tiers (Champions, At Risk, etc.) as subscriber fields, so you can target them

Omni never sends a campaign on its own. Sending stays a deliberate, consent-checked action — see below.

How to connect

1. Go to Settings > Integrations in your Omniops dashboard
2. Select Mailchimp
3. Click Connect Mailchimp — you'll be sent to Mailchimp to sign in
4. Authorise read and safe-write access to your audience
5. Choose which audience (list) Omni should work with

That's it. Omni verifies the connection and starts reading your audience straight away. The connection uses Mailchimp's official sign-in (OAuth) — you never paste an API key, and your login stays with Mailchimp.

Consent and GDPR — the careful bit

This is where Omni is deliberately strict, because getting it wrong is a legal risk under UK PECR/GDPR.

• Consent is checked live at send time, never from a stale copy.
• Omni is per-channel aware: a contact who is "subscribed" to your list but has switched off the email-marketing permission is treated as opted-out. Emailing them would breach the rules, so Omni won't.
• Adding or updating a subscriber never opts anyone in. Opt-in only happens through your normal Mailchimp sign-up.
• If you disconnect Mailchimp (or revoke access on Mailchimp's side), Omni notices and stops using it rather than failing quietly.

What's deliberately not included

• Sending campaigns. Omni operates your account but won't email customers on its own — that stays a gated, consent-checked path you control.
• Building automations from scratch. Omni can pause and resume Mailchimp's classic automations, but Mailchimp's newer "Customer Journeys" don't yet offer an outside control, so Omni can't start or stop those. If you mainly use Klaviyo for automated flows, Omni controls those fully.
• Template and image editing. That's tool-sprawl that doesn't help an ecommerce shop, so it's left out on purpose.

FAQ

Do I need a paid Mailchimp plan? No — Omni works with whatever Mailchimp plan you're on. Some Mailchimp features (like high send volumes) depend on your Mailchimp plan, not on Omniops.

Can Omni email my customers without me knowing? No. Omni reads your account and can prepare segments, but it never sends a marketing email on its own.

Will connecting change anything in my Mailchimp account? No. Connecting is read-and-safe-write only. Omni won't alter your audience settings, and any subscriber it adds is marked transactional (not opted-in) unless you opt them in yourself.

I use Klaviyo, not Mailchimp — is that supported? Yes. See the Klaviyo guide. Omni works the same way across both; you just ask, and Omni uses whichever you've connected.

Who can make changes? Reading (list health, campaigns, segments) is available to any team member. Changes (creating a segment, pausing an automation) are limited to owners and admins.